HOSEASONS will underline its commitment to the promotion of UK holidays this spring with the sponsorship of a major new Channel 4 entertainment show.
The self-catering staycation specialist has agreed a six-figure deal with the broadcaster to help fund Best of Britain By the Sea – a five-part series that will see Britain’s best-loved foodies, Ainsley Harriott and Grace Dent, explore some of the best seaside holiday destinations – and dishes – the British Isles have to offer.
South Devon, the Isle of Wight, Carmarthenshire, Aberdeenshire and Norwich and Great Yarmouth will all feature in the show with Grace and Ainsley staying at a different Hoseasons location for each episode and using it as a base to cook for each other, explore the local area and experience hidden foodie hotspots.
The first episode,which aired on May 16 showcased the wonderful Cefncilwg cottage located in Carmarthenshire. More information about this property can be found here
Paul Evans, Vice President of Portfolio at Awaze – the parent company of Hoseasons – says: “We are delighted to be working with Grace, Ainsley, Blink Films and Channel 4 on what we know is going to be the feel-good series of the spring. The staycation has never been more popular and it’s great to be doing our bit to help showcase some of the amazing places that are out there to be discovered and experienced along our fantastic shores.”
As well as enabling Hoseasons to showcase the quality and range of its luxury lodge, cottage, park and boating portfolio, the deal will also see the brand featured extensively across the show’s advertising, both on air and across digital channels – something the company hopes will help to ‘sell’ the joys of the self-catering staycation to a wider audience.
News of Hoseasons’ involvement in the show, comes at a time when direct bookings for the brand are up 11% compared to where they were at the same point in 2019 – a clear sign the staycation is here to stay, despite the easing of foreign travel restrictions in the wake of Covid.
Secondary sponsorship for the Norwich and Great Yarmouth, Isle of Wight, Carmarthenshire, and Aberdeenshire episodes of the show is being provided by their respective tourist boards, county and borough councils and associated funding projects.
Dan Chambers, Creative Director Blink Films says: “There are so many great treats to be found around the British coast. After watching this series, you just won’t want to holiday anywhere else!”
Best of British By the Sea has been commissioned for Channel 4 by Deborah Dunnett, working alongside Katherine Marlow, C4’s Branded Entertainment Controller. The Executive Producers are Will Knott and Dan Chambers, and the Series Producer is Martha Swales. The series is being distributed by Beyond Rights.
Ascona Group announces new Car and Truck wash facilities
ASCONA GROUP, one of the UK’s fastest-growing forecourt operators, is pleased to announce two new vehicle washing partnerships as part of improvements to its unique roadside retail proposition across its forecourt estate.
As part of a new partnership with the American based PDQ Manufacturing, a leader for in-bay automatic vehicle washing facilities, Ascona Group will be the first in the UK to install the ‘Laserwash 360 Plus’, a touchless car wash system for its customers.
The partnership will initially expand the wash options at the Hinton Service Station, with a view to roll out the system to other sites under the Ascona Group’s brand, ‘Charlie’s Express Car Wash’ later this year. The partnership is a significant investment for Ascona and demonstrates its commitment to ever improving the experience for customers.
Ascona Group is also delighted to announce a strategic partnership with WashTec UK that will see Ascona introduce a ‘First of its Kind’ truck washing facility at the Tenby Road site on the A40 Eastbound in Carmarthenshire, which offers the very best technology available to HGV drivers.
The truck wash employs a fully ‘closed loop’ total water recycling system, the first of its kind in Wales, which recovers all water used within the wash process, filtering it for reuse with little or no water entering the mains drainage system. This system ensures Ascona not only has the best commercial wash in South Wales, but also offers customers one of the more environmentally friendly approaches in operation.
Commenting on the announcement, CEO Darren Briggs said: “From the very beginning, we knew that our sites must present our customers with a unique and compelling offer which is why we are constantly seeking new and innovative ways to improve our roadside retail facilities.
“These two new partnerships further demonstrate our focus on creating industry-leading propositions and we are really excited to be working with PDQ Manufacturing USA and WashTec UK. Together, we are keen to continue to build on the success of these new operations and we are actively reviewing multiple opportunities across the Ascona portfolio to roll out more units such as these.”
Nearly £50,000 of National Lottery funding for community groups in Carmarthenshire
FIVE local community organisations across Carmarthenshire are celebrating after being awarded a share of £49,575 of funding from The National Lottery Community Fund over the past month.
One successful project was MolTân Makers who will use their £9,820 grant to provide metal working workshops for people wishing to improve their mental health and well-being. The group will reach out to mental health groups and the wider community and also allow people to reconnect with the community following the pandemic.
One participant with MolTân Makers explained, “ The course was professionally run by four hard-working people who helped us with one to one tuition when needed. They were so welcoming and adaptable to individual needs and allowed me to attend the course at different hours due to health reasons.
“They were great company and created an interesting and positive atmosphere to help people with mental and physical health problems feel included and understood and we all took home what we made in the course.”
The Hangout received £10,000 and will help young people improve their mental health and wellbeing through structured outdoor activity programmes. The project will build on a previous pilot project that led to more young people becoming re-engaged in school following the pandemic and continuing to volunteer with the group after the initial sessions finished.
The Alternative Learning Company in Llanelli were awarded £9,955 and will recycle plastic bottles to build full size greenhouses. They will propagate plants for growing schemes in local schools and communities. The project will reduce the levels of plastic sent to landfill or polluting open spaces, and give young people an understanding of the impact of climate change.
Newcastle Emlyn Town Council will build an outdoor structure in collaboration with the community, to mark Her Majesty the Queen’s Jubilee. This £10,000 grant will fund building and design materials, and a water harvesting kit.
Messy Projects will use their £9,800 grant to run the activities and events they missed due to the pandemic. Activities will include celebrating the Queens platinum jubilee, a BBQ, and a Bonfire party.
John Rose, Wales Director at The National Lottery Community Fund, said “These groups play a vital role in supporting their communities and these grants will allow them to continue being there for people in future.
”National Lottery players raise more than £30 million each week for good causes across the UK and the projects funded over the past month show the crucial difference players make through their tickets. I look forward to following all of their progress.”
Family of power station worker calls on former colleagues to help with asbestos claim
THE WIFE of a Carmarthenshire man, who was just 66 when he died of an asbestos-related cancer, is calling on colleagues who worked with him in the 1970s to help understand where and how he contracted the disease.
Peter Colton, from Llanelli, died in July 2021 after being diagnosed with the asbestos-related disease, mesothelioma.
He worked as a conveyor and weighbridge operator for the CEGB at Carmarthen Bay Power Station. During his time at the power station, his duties included offloading coal wagons and conveying coal to the boilers.
It is possible that Mr Colton was exposed to asbestos during those years and now his family has sought the help of local asbestos specialists J.M Parsons, to investigate a claim for compensation.
Ann Colton, Mr Colton’s wife, wants answers. She said: “Peter was diagnosed with mesothelioma and died just six weeks later. He had been suffering from shortness of breath and just had no quality of life.
“It was devastating to see someone who had been so healthy and active slowly get worse and worse. We just want to know where and how he was exposed to asbestos and hope someone out there can help us.”
According to data from the Health and Safety Executive, annual mesothelioma deaths in Britain increased steeply over the last 50 years, a consequence of mainly occupational asbestos exposures that occurred because of the widespread industrial use of asbestos during 1950-1980.
Amanda Jones is one of the specialists at J.M Parsons, which is owned by Thompsons Solicitors. Thompsons has paved the way for asbestos litigation in the UK ever since it brought about the first successful asbestos disease claim to the House of Lords in 1972, 50 years ago.
She said: “We would be grateful to hear from anyone who remembers working with Peter Colton in Carmarthen Bay Power Station in the 1970s or anyone who worked in the same field as Peter beyond the 1970s.
“Such individuals will be invaluable to Mr Colton’s family as they may be able to add important information that will assist us in building a civil claim. We hope that we will then be able to answer questions about the conditions that Mr Colton worked in during his working life.”
Anyone with information should contact Amanda Jones on 01554 779940, or via email at email@example.com.
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