SA BRAIN & CO LTD, has unveiled a new look for one of its most loved beers, The Rev. James.
The beer, which has been a favourite in pubs for more than 20 years, now sports a new contemporary look designed to attract a new generation of beer drinkers.
Based on an original recipe from 1885, the signature taste of The Rev. James has also been used to create two new variations. The Rev. James Gold and The Rev. James Rye will be launched to coincide with the rebrand.
Available in pubs from May, the new brand and variants have been developed working alongside new and existing Rev. James drinkers.
Melanie Murgatroyd, brand marketing manager for Brains, commented: “The Rev. James has been popular with our customers for years. We haven’t changed the Original recipe but we wanted to make sure the branding better reflected the change in the ale market. Throughout the process we wanted to retain the loyalty of our current Rev. James drinkers while also attracting new drinkers with a more contemporary design and different variants.”
The two new variants will be based on the taste profile of the Original. The Rev. James Gold is a lighter variant than the Original combining Buckleys yeast and Cara malt to create a lighter ale. The Rev. James Rye is a richer, darker, but hoppy ale using Rye Crystal malt.
Brains head brewer for the last 8 years, Bill Dobson, was responsible for creating the new variants. Talking about the beers he said: “The Original Rev. James has a warm, rich taste with a smooth, unexpected clean finish. It is full of character while at the same time it is not too overpowering.
“The two new variants use the same exclusive Buckleys yeast strain to create two new beers inspired by the Original beer but each delivering their own characteristic taste.
“The Rev. James Gold is a 4.1% golden ale which has the crispness that you would expect from that type of beer, but by using Cara malt retains the richness and depth. Using a blend of US and Australian hops it is fruity, refreshing and mellow making it ideal for a summer evening.
“In contrast The Rev. James Rye is a darker 4.3% rye ale using Rye Crystal malt to add a richer taste and depth of flavour. A blend of US hops provide flavours of citrus and spice with a dry bitter finish.”
The Rev. James Original and the Gold and Rye variants will be available in pubs from May with the new branding also rolled out to pubs at the same time.
New recycling facility opens for Carmarthenshire businesses
A new commercial waste recycling centre located in Nantycaws has been launched today (Monday October 31) by Carmarthenshire County Council in partnership with CWM Environmental Ltd.
Located next to Nantycaws Household Waste Recycling Centre, the new facility will focus on providing an outlet for businesses in Carmarthenshire to recycle their waste responsibly, with the waste collected at the site recycled or re-used to create sustainable products whenever possible.
The paid for service accepts a range of materials including metal, cardboard, plastic, plasterboard, soil, hardcore, paint, glass, asbestos (double bagged), large white goods including fridges and mixed general waste.
Costs will be competitive to encourage as many businesses as possible to use the facility and will vary depending on the type and amount of waste presented.
A valid waste carrier’s certificate and waste transfer note will be required to use the site.
Cllr Edward Thomas, Cabinet Member for Transport, Waste and Infrastructure Services said: “We hope to significantly increase the amount of waste being recycled from businesses in Carmarthenshire thanks to the introduction of this new recycling centre in Nantycaws”.
“Our long-term ambition is to change the perception of recycling for businesses by supporting them to recycle as much as possible. We want to promote responsible waste practices in the county and minimise the levels of business waste being presented at our household waste recycling centres, which has risen in recent months.
The new commercial recycling centre will help to achieve Carmarthenshire’s ambition of delivering a circular economy throughout the county as well as becoming a leader in recycling and re-use within Wales.
For more information visit the recycling section of the Council’s website – Carmarthenshire.gov.wales/recycling
A circular economy focuses on eliminating waste by cutting down on throw away consumption and turning materials that would have previously been sent to landfill into a valuable resource.
This project has been funded through Welsh Government’s Circular Economy fund.
National Botanic Garden of Wales welcomes new director
Dr Lucy Sutherland is the new Director of the National Botanic Garden of Wales.
She has joined the Welsh institution from her role as a strategic consultant to the Royal Botanic Gardens and Domain Trust which manages the Royal Botanic Garden Sydney, Blue Mountains Botanic Garden and the Australian Botanic Garden Mount Annan.
She started in her new job on Monday October 24.
Dr Sutherland said: “It is an exciting and rare chance to lead a relatively young botanic garden through its next phase of maturity.
“It is also a unique opportunity at a time when the global population is facing multiple crises and there is growing ambition and support for addressing climate change and continuing efforts towards biodiversity conservation and a sustainable future.”
Dr Sutherland sees the National Botanic Garden of Wales as “continuing to have a critical role in this agenda.”
She is an Honorary Professor at the University of Adelaide and was previously the Director of the Botanic Gardens and State Herbarium in South Australia, Acting Director of the Australian National Botanic Gardens and the National Co-ordinator of the Australian Seed Bank Partnership.
Community groups receive a share of cash from Ogi’s community fund ‘Cefnogi’
COMMUNITY groups across Pembrokeshire, Monmouthshire and the Vale of Glamorgan have each received a cash injection, thanks to Ogi’s new ‘Cefnogi’ local support fund.
Wales’s homegrown internet company, Ogi has given over £4,000 so far to community groups in Pembrokeshire, Monmouthshire and the Vale of Glamorgan, to date, with everything from community gardens to coffee mornings being supported by the broadband provider’s micro-fund.
Building on the company’s sponsorship of local grassroots activities at Haverfordwest AFC, Llantwit Major RFC and Portskewett and Sudbrook FC, the ‘Cefnogi’ micro-fund offers small, local groups a cash injection to support activities that directly benefit their communities.
Speaking about the fund, Head of Brand and Engagement, Sarah Vining, said: “Investing in our communities is an important part of our plan to bring full fibre connectivity to towns and villages across south Wales.
“This initiative, bringing small, but no less vital, cash injections to thriving local community groups is our way of giving back to those that are providing much needed support locally.”
The fund, set up by the regional Community Liaison team, offers grants of around £250 to local grassroots groups in the broadband providers roll our areas.
Community Liaison Officer, Martin Jones, one of the team who originally came up with the idea for the fund, said: “I’m thrilled to see so many groups being supported by the ‘Cefnogi’ fund.
“Community really is at the heart of all we do here at Ogi, and giving back through our micro-fund is making a real difference to the local groups we support.”
Ogi’s support extends to volunteering opportunities too, with teams across the businesses having supported the clearing of residents gardens, hosting coffee mornings and redeveloping community spaces.
For more information on the ‘Cefnogi’ micro-fund visit www.ogi.wales/support.
The latest round of the fund is accepting applications until the end of October 2022.
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