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Wiltshire Farm Foods ‘Brings Sunshine’ to Torvill and Dean Fan

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THE UK’s leading provider of ready meals, Wiltshire Farm Foods, has gifted one of its customers a signed photo and hand-written note from Jayne Torvill and Christopher Dean, as part of its ‘Bringing Sunshine’ campaign to brighten the lives of its customers in lockdown.

Dinas Cross based, Sheila Lester, 89, has long been a fan of the notorious ice-skating Olympians and, since watching ITV’s ‘Dancing on Ice’ this year, expressed her admiration for the duo’s friendship in a competition launched by the company in a bid to lift its customers’ spirits.

Encouraging a selection of customers to share an experience that would ‘bring them sunshine’ with postcards sent out alongside their regular deliveries, Wiltshire Farm Foods was overwhelmed by the responses.

In what has been an incredibly challenging year for many, it was evident that customers had been missing the simpler, more authentic things in life, such as walking on the beach or eating out again.

Many of the hand-written postcards also expressed the need to see loved ones again and cherish those all-important cuddles with grandchildren.

Sheila had no idea she was receiving the framed photograph until her regular driver, Gavin, arrived on her doorstep with her meals and the gift wrapped present.

“It was such a lovely surprise! When I wrote it on the postcard, I had no idea it could happen. Knowing that Torvill and Dean took time out of their busy schedules to write to me means the world; this photo will be treasured. It’s also cheered me up no end, and we all need a bit of that at the moment, don’t we?”

Aiming to bring sunshine to customers’ lives with its good old-fashioned delivery service and delicious range of frozen ready meals, the recent television advert from Wiltshire Farm Foods includes the iconic song, ‘Bring Me Sunshine.’ This much-loved classic will resonate with many as they reflect on happier times, watching a comedic duo lift the nation’s spirits; which is exactly what the company wanted to achieve for its customers with the ‘Bringing Sunshine’ campaign.

Ann Brinkworth, who runs the Carmarthen branch with her husband, Alan, says: “Knowing how tough Covid and the ongoing lockdown has been for many of our customers, we were keen to surprise and delight them by carrying out authentic experiences which would brighten their lives. We’ve been having to get creative as many businesses remain closed, so some activities have not been possible to execute. We’re excited to see what else we can achieve in the coming weeks – it looks like virtual experiences will be the way forward!”

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Community

Youth Support Service recognised

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CARMARTHENSHIRE COUNTY COUNCIL YOUTH SUPPORT SERVICE has been awarded the National Participation Charter for Children and Young People.

The service which supports young people aged 8-25 across Carmarthenshire reach their full personal, social and educational potential was given the accreditation for its commitment to the participation standards.

The National Children and Young People’s Participation Standards are a tool to help measure the process of children and young people’s participation in the work undertaken by a service supporting young people. And that they are working in line with the National Participation Standards which are underpinned by the Well-being of Future Generations (Wales) Act 2015.

The service also provides support and opportunities to access employment, education or training for ages 16-25.

The council’s director of education and children services, Gareth Morgans, said: “This is an essential and exciting part of our journey as a service in realising our vision of being a service that provides a robust range of support from open access to specialised support, enabling children, young people and young adults from 8-25 years of age to access what they need, when and where they need it so that they can reach their full personal, social and educational potential.

“The voice of children and young people is important to us as a service and being awarded the Charter demonstrates our strong commitment to children and young people’s participation within our work in Carmarthenshire.

“The Charter will allow us to use the National Participation Standards as a tool to measure the process of the participation of children and young people in decision making processes within our local authority. It will also help us to identify current areas of good practice, as well as areas for development.”

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Community

Carmarthenshire County Council Chair’s charity swim

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THE CHAIR of Carmarthenshire County Council has fulfilled his promise to do a seaside swim to raise money for his two charities.

Cllr Ieuan Davies had vowed to take part in the traditional Walrus Dip at Cefn Sidan beach on Boxing Day, but the event was cancelled due to Covid restrictions.

Instead, Cllr Davies took to the waves at Pendine beach during a chilly Easter weekend.

Cllr Davies is fundraising for two charities close to his heart, Prostate Cancer and St Peter’s Church in Llanybydder. 

As well as the swim, he is also undertaking a sponsored walk and has so far walked over 60 miles.

“It has been a difficult year for so many people and I have deeply regretted being unable to undertake the usual duties of Chair, meeting as many Carmarthenshire residents and groups as possible over the year.  I am so pleased to have been able to do a seaside swim which is an important date in the civic calendar,” said Cllr Davies.

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Community

Easter Cheer at the Food Hub

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RED DOT FINANCIAL PLANNING is bringing seasonal cheer to the recipients of food parcels from the Llandeilo Food Hub.

Stephanie Jones and Dyfed Lloyd-Jones brought bags full of Easter Chocolates to be given to the families currently looked after by the Food Hub.

“Our office is just around the corner and we’ve been meaning to contribute to the community for a while,” said Stephanie. “A recent Facebook post about the food hub reminded me. Seeing the great set up we know we will be back.”

Volunteers Urszula Haines and Christoph Fischer received the donation on behalf of the Food Hub.

“It’s great that the families get to enjoy that bit of seasonal luxury and we can’t thank our donors enough,” said Urszula.

Donations for the Food Hub can be dropped off at the Llandeilo Rugby Club every day between 2 and 4 pm. For deliveries out of hours contact LlandeiloCovid19@mail.com

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