Connect with us
Advertisement
Advertisement

News

Welsh coffee business brew up lockdown success as sales soar

Published

on

One of Wales’ leading coffee roasteries has turned lockdown stress into business success by quadrupling its online sales during the lockdown period.

Coaltown Coffee, based in Ammanford in south west Wales, saw sales with its 275 wholesale customers stop virtually overnight as the UK entered lockdown in March. But the company, which has two café sites and was about to open two more before the pandemic hit, has seen a huge spike in its online sales thanks to a quick response in enhancing its digital presence.

Fast tracking its plans to redevelop its web shop, which was due to happen later this year anyway, Coaltown Coffee has reported a 582% rise in sales in April 2020 based on the same month the previous year. The roastery, which up until lockdown derived the majority of its sales from the wholesale market, accelerated the overhaul of its online retail platform into the space of a week. The company has seen an average of 160 orders a day during lockdown, a 220% increase on average daily orders before coronavirus.

Scott James, founder of Coaltown Coffee said: “Our online presence was established, but we never anticipated the level of traffic increase we saw during this lockdown phase. It’s been hugely encouraging to see how quickly we’ve been able to respond to this as a business, as well as the new market of customers we’ve attracted. We’ve adapted our business aims for 2020, in what should have been the year we opened two further sites, to redirecting our focus towards providing customers good quality coffee that can be enjoyed at home.”

The company also set out to diversify its offering, expanding its subscription box service by offering rolling subscriptions, gift subscriptions and an ‘espresso roulette’ where the customer is sent a random espresso flavour every week. Coaltown saw its subscription service customer base double in the first three weeks of lockdown.

Scott continued: “We haven’t invested in targeted digital advertising or large-scale social media campaigns during lockdown, but relied on organic marketing through videos and blog content which has helped to raise the profile of the web shop.”

The Drinks Cluster, funded by the Welsh Government, is the body that represents Wales’ alcohol and soft drinks producers. Mark Grant, associate director at Levercliff who leads the Drinks Cluster, commented: “Coaltown are a prime example of a business here in Wales that has faced the challenges of lockdown head on and moved rapidly to ensure it can still make a success of this time. Thanks to streamlining their digital presence efficiently, the company have unlocked new custom and seen their sales soar. Clearly consumers are keen to get their hands on great coffee, even during lockdown.”

Coaltown Coffee roasts and packs its coffee at its roastery in Ammanford, the hometown of founder Scott James. Coaltown employs local people from the town in south west Wales and focuses on ethical and sustainable trade with small farms across the world’s coffee growing regions.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

crime

Police launch public appeal following Carmarthenshire burglary

Published

on

DYFED-POWYS POLICE is investigating a burglary at a property in Ponthenry.

People broke into a shed at a home in Victoria Road at around 8.30pm on Monday, 31 October, before leaving after spotting a CCTV camera.

They returned at around 10.15pm and again at around 10.55pm.

During their raids they tooka green Wolf motocross helmet with a full face with a peak and line green motocross goggles.

Officers are appealing for help to identify two people they would like to speak to over the incident.

Anyone with information that could help officers with their investigation is asked to report it to Dyfed-Powys Police, either online at: https://bit.ly/DPPContactOnline, by emailing 101@dyfed-powys.police.uk, or by calling 101. If you are deaf, hard of hearing, or speech impaired text the non-emergency number on 07811 311 908. Quote reference: DPP/0756/01/11/2022/02/C. Alternatively, contact the independent charity Crimestoppers anonymously by calling 0800 555111, or visiting crimestoppers-uk.org.

Continue Reading

News

Morrisons Foundation supports children’s charity with grant for vital equipment

Published

on

The Morrisons Foundation supports registered charities that make a positive difference. They recently awarded national children’s disability charity, Cerebra, based in Carmarthen, a grant of £11,109.

This will fund the creation of writing slopes through the Cerebra Innovation Centre, which is partnered with the University of Wales Trinity Saint David and designs wonderful toys and equipment to help children living with a brain condition to learn and play.

The writing slopes are designed to help children who struggle with posture and fine motor skills. They also aid children with writing, drawing and hand control. Ross Head, Product Design Manager at the Cerebra Innovation Centre explains;

‘The slopes include a lovely wipe-clean surface for children to experiment with mark making, their own set of pens and a clever lid-free pen store to remove the challenge of removing lids for some children. We are so lucky to be able to do what we do and funding like this is so important to allow us to push boundaries and provide vital equipment that looks beautiful.’

At the start of 2022, the Cerebra Innovation Centre highlighted that they anticipated the need for an additional 20 writing slopes for children. Cerebra Fundraising Manager, James Hay then worked with the grants team at the Morrisons Foundation, who were delighted to support this project. David Scott, Morrisons Foundation Trustee said:

‘Cerebra is dedicated to helping families who have a child with a brain condition to discover a better life together, that’s why I’m delighted that we’ve been able to provide this support. The specialised writing slopes will make a huge positive impact on children with sensory and mobility issues, providing a great opportunity to develop their skills, which will last a lifetime.’

Grants like this are a vital source of funding for Cerebra so that they are able to continue to support children living with a brain condition and their families who face challenges every day. The Cerebra Innovation Centre is one of the many support services provided by the charity that so many families have come to rely on. James Hay adds;

‘Thank you so much to the Morrisons Foundation for this generous grant! We are over the moon as we know how much this project will change young lives. These are particularly challenging times for charities and so this funding from Morrisons for the creation of 20 writing slopes is warmly welcomed.’

You can find out more about Cerebra and how they help children and families by visiting www.cerebra.org.uk 

Writing Slope
Continue Reading

News

White Ribbon campaign supported by Carmarthenshire County Council

Published

on

CARMARTHENSHIRE COUNTY COUNCIL says it is again showing its support for the White Ribbon campaign, which takes place on Friday, November 25 and is followed by 16 Days of Action.

White Ribbon is the UK’s leading charity engaging men and boys to end violence against women and girls.

While domestic abuse affects both sexes, the largest number of violent incidents involve men against women. But ultimately male violence against women is everyone’s issue, not just women’s.

The council was awarded White Ribbon UK accredited status for the first time in 2018 and is continuing to work to tackle such violence.

White Ribbon flags will be flying at County Hall in Carmarthen and town halls in Llanelli and Ammanford on White Ribbon Day (Friday, November 25). County Hall will also be lit up on the evening to show support.

The council is working alongside partners to raise awareness of the campaign across the county – from sports clubs, joint visits with the Police to licensed premises, our leisure centres and libraries to bus stations.

With this year’s White Ribbon Day falling on the same week as the start of the FIFA men’s World Cup, there has never been a better time to come together and start playing as a team to end violence against women and girls.

The council will be raising awareness of the campaign at special events including a Walking Football session at Amman Valley Leisure Centre on November 30 and at “An Evening with Sam Warburton” at the Lyric Theatre in Carmarthen on White Ribbon Day (November 25).

Cabinet Member responsible for Community Safety, Cllr Philip Hughes, said: “It’s vital that we raise more awareness about domestic abuse so that anyone affected can get help and support from one of our local services.”

Support locally can be found at: Threshold (Llanelli) on 01554 752 422 or www.threshold-das.org.uk; Calan DVS (Ammanford) on 01269 597 474 or www.calandvs.org.uk; Carmarthen Domestic Abuse Service on 01267 238 410 or www.carmdas.org and Goleudy on 0300 123 2996 or www.goleudyvictimandwitnessservice.org.uk or call the Live Fear Free Helpline on 0808 80 10 800 or visit https://gov.wales/live-fear-free for free advice and support 24/7

For more information on the White Ribbon campaign visit www.whiteribbon.org.uk

Continue Reading

Trending

FOLLOW US ON FACEBOOK