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Bounty sold mums’ and babies’ data

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THE INFORMATION Commissioner’s Office (ICO) has fined Bounty (UK) Limited £400,000 for illegally sharing personal information belonging to more than 14 million people.

An ICO investigation found that Bounty, a pregnancy and parenting club, collected personal information for the purpose of membership registration through its website and mobile app, merchandise pack claim cards and directly from new mothers at hospital bedsides.

But the company also operated as a data broking service until April 30, 2018, supplying data to third parties for the purpose of electronic direct marketing.

Bounty breached the Data Protection Act 1998 by sharing personal information with a number of organisations without being fully clear with people that it might do so.

The company shared approximately 34.4 million records between June 2017 and April 2018 with credit reference and marketing agencies, including Acxiom, Equifax, Indicia and Sky.

These organisations represented the four largest recipients out of a total of 39 organisations which Bounty confirmed it shared personal data with.

The personal information shared was not only of potentially vulnerable, new mothers or mothers-to-be but also of very young children, including the birth date and sex of a child.

Steve Eckersley, ICO’s Director of Investigations, said: “The number of personal records and people affected in this case is unprecedented in the history of the ICO’s investigations into data broking industry and organisations linked to this.

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Health

Werndale Hospital recognised for outstanding patient care in national award

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STAFF at Werndale Hospital near Carmarthen have been recognised for the quality of their patient care. 

The prestigious ‘Private Hospital Group of the Year’ award is presented to an organisation that has shown excellence in its delivery of care, commitment to the community and innovation within healthcare.

Werndale Hospital was also recognised for their initiatives to support staff in their career progression and wellbeing.   

The latest statistics show, 98% of patients at Werndale Hospital were satisfied with their overall level of care, 98% of patients would recommend their care to family and friends, and 98% of patients rated the nursing staff as excellent or very good. 

In addition, independent analysis of Circle hospitals’ hip and knee procedure outcomes of health improvement shows that Circle scored 8.4 versus an independent sector average of 7.8 in the hip category, and a score of 15.4 versus an independent sector average of 13.9 in the knee category.   

The award presented to Circle Health Group, owners of Werndale Hospital, in London in June, also noted the extraordinary contribution the teams at the hospital had made to the community. 

In 2021 alone, Werndale Hospital partnered with Air Ambulance Wales and raised £1,205 to support the charity’s work in the community.  

In addition to the charitable work, Werndale Hospital was recognised for it’s commitment to support staff through a series of wellbeing initiatives and career development opportunities. The judges were particularly impressed with the launch of the ‘Be Heard’ survey at the hospital.   

The survey looks to empower staff to feedback on everything from the working environment at the hospital through to their own career ambitions. Building directly on the feedback from this survey, the ‘Grow Your Own’ campaign was launched which supported staff to work towards specific qualifications from nursing degrees with partnered universities through to bespoke management programmes and MBA qualifications.   

As a direct result of this support for staff at what is a challenging time for healthcare workers, Werndale Hospital and Circle Heath Group were recognised as being a Top 20 Best Large Company to work for.   

At the heart of Werndale Hospital’s approach to treating patients is a commitment to the community they serve.  

 Paolo Pieri, CEO of Circle Health Group, said:  “The award is a testament to what an amazing year 2021 was for Werndale Hospital with considerable investment into the facilities and services on offer to patients in west Wales. I couldn’t be prouder of what our staff and doctors have achieved.”  

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Health

Paul Makin shortlisted for Community Nutrition Professional of the Year

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A DIETICIAN who has helped provide information and support for people in our communities, including those in care homes, needs your vote to win a national award.

Paul Makin, 37 from Gowerton, is a Lead Community Nutrition Support Dietitian, whose contribution and work is benefiting people in Carmarthenshire, has been nominated and shortlisted for Community Nutrition Professional of the Year by his colleagues at Hywel Dda University Health Board.

Paul was nominated for several reasons, one of which was his development of a self-screening for malnutrition by means of a QR code that leads patients to a nutrition webpage platform. The QR code provides the public, patients, and healthcare professionals with an easy digital resource that they can scan if they are concerned about their own or others nutritional status.

Paul has supported the team in piloting a virtual care home support service to enable the health board to reach care home patients during the height of the pandemic when access was restricted to these areas. Paul is also currently studying a master’s qualification and through this is developing a standard operating procedure for the community dietetics team within the health board. This will help the team, that works over four hospital sites.

With regards to his nomination Paul said “I was delighted to hear of my nomination, it was completely unexpected but greatly appreciated. I can’t thank the community dietetics team enough for all their hard work and contribution to supporting our quality improvement projects over the past two years. So, for me, this nomination reflects the efforts and involvement of our community teams across the sites. As a clinical lead entering a new health board, it’s reassuring to know, despite all the challenges experienced during COVID, that our hard work has been recognised. As a community service, we are working hard to improve patient flow to ensure that those with the greatest needs are receiving the care they need in a timely way.”

Victoria Prendiville, Deputy Head of Dietetics, said “Over the last year Paul has turned challenges into opportunities and has led our community team to develop innovative and inspiring quality improvement work. With all these projects Paul has a methodical and inclusive approach, he shows dedication and is a true change facilitator. As a service we are incredibly grateful for his ongoing commitment to patient care, service innovation and change, and his dedication to Dietetics. We are extremely proud of his achievements and those of the team around him.”

UK wide voting is now open until the 21st of July. Place your vote for Paul here (opens in new tab

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Health

Plan for Health and Wellbeing Centre submitted to Welsh Government

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AN AMBITIOUS plan for a new Health and Wellbeing centre in Cross Hands, Carmarthenshire, has been submitted to Welsh Government.

Hywel Dda University Health Board is proposing to enhance an integrated health and social care network of services for the Amman Gwendraeth area, which includes the construction of a new Health and Wellbeing Centre.

If approved, the centre will provide a base for health and care services for the benefit of local communities. The core clinical services will include two local GP practices (Cross Hands and Tumble Medical Partnership and Penygroes Medical Practice), along with a range of Community Health Services such as midwifery, health visiting, community nursing, therapy services, podiatry, and mental health.

These will be complemented with additional supplementary services, such as an Integrated Early Years Centre, which is a community-based service for families with children aged 0-12. There will also be audiology services, a community pharmacy, space for community events, library, as well as a refreshment area.

As part of the health board’s commitment towards to decarbonisation, and achieving net zero carbon by 2030, the design of the building includes a range of low/zero carbon technologies. These include the installation of photovoltaic panels, air source heat pumps, as well as the provision of charging points for electric vehicles.

Rhian Matthews, Hywel Dda UHB’s Integrated System Director for Carmarthenshire, said: said: “This exciting plan demonstrates the importance of delivering services as close to home as possible.

“This Outline Business Case (OBC) for Cross Hands Health and Well-being Centre is an ambitious plan that will not only be an asset for Cross Hands, but will benefit Carmarthenshire as a whole.

“This is the first OBC to be presented to Welsh Government since the submission of our Programme Business Case (PBC) earlier this year. Our PBC aims to secure a scale of investment never before seen in west Wales, in order to deliver our long-term health and care strategy ‘A Healthier Mid and West Wales: Our Future Generations Living Well’.”

Subject to Welsh Government approval, planning process and construction phase, the new centre would be built adjacent to the A48 and the new Cross Hands Business Park. It is scheduled to open in autumn 2025.

The full Outline Business Case for Cross Hands Health and Well-being Centre can be found here.

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