WITH the arrival of the OVO Energy Women’s Tour now just days away, people are being encouraged to come out in force to line the streets and give the cyclists a warm Welsh welcome.
The Tour is the UK’s biggest professional cycling road race and will see 96 cyclists racing through 126km of Carmarthenshire’s streets, mountains and valleys, with a support convoy of 60 vehicles and a helicopter providing TV highlights across the world.
It will start at 10am on Saturday, June 15, at Carmarthen Velodrome, moving through Abergwili, Nantgaredig, Brechfa, Llansawel, Ffairfach, Bethlehem, Felindre, Brynamman, Garnant, Glanamman, Ammanford, Capel Hendre, Penygroes, Gorslas, Cefneithin, Pontyberem, Ponthenri, Carway, Trimsaran, and Pinged, before ending at Pembrey Country Park at approximately 1pm.
A full race guide, with expected arrival times across the county, information about parking locations, road closures and transport disruptions, can be found at in the Newsroom at www.carmarthenshire.gov.wales.
The Women’s Tour kicked off in Suffolk on Monday (June 10), and will take place over a gruelling six days, coming to its grand finale in Carmarthenshire on Saturday.
It is the first time Carmarthenshire has welcomed the Women’s Tour, following just months behind the hugely successful men’s OVO Energy Tour of Britain in September.
The county is still reaping the rewards of its successful hosting of the event, with almost a quarter of the expected £4million economic boost for a year coming in the first 48-hours of the race.
Cycling businesses, as well as the retail, tourism and hospitality sectors, have seen the biggest boost in trade with more people visiting Carmarthenshire to experience the tracks, circuits and roads that have tested the best cyclists in the world, including Tour de France winner Geraint Thomas.
In the lead up to Saturday’s grand finale, communities have been decorated with bunting and green bikes, shops and cafes have dressed their windows, and a host of family activities have been organised in key locations, including Llandeilo, Ammanford and Pembrey Country Park.
A full list of activities, as well as competitions, and information about places to stay and cycling routes, can be found at www.discovercarmarthenshire.com.
Car parking is free in council-run car parks in Carmarthen and Ammanford.
Visitors are encouraged to plan their day and arrive at their preferred viewing location at least an hour before the race is due to arrive.
Rolling road closures will be in place across the route, around 30 mins ahead of the race and 15 minutes behind it. Advanced warning signs are in place across the route.
Police urge visitors to ‘check the rules’
POLICE in Powys are reminding people to check the rules before they travel, as tourists from the Midlands, London and Bristol continue to visit despite lockdown restrictions.
Last weekend more than 1,000 cars were turned around by police in the Brecon Beacons after visitors attempted to access the area around Ystradfellte known as ‘waterfall country’.
Many of those stopped claimed they thought the rules around travel were the same as in England, while others had deliberately flouted them.
Seventy-two per cent of people reported for breaches of Covid-19 restrictions in Powys since March 27 have been from outside the police force area.
“I would like to thank the communities of Powys for their cooperation in recent months in complying with requirements of the Covid 19 legislation and also reassure them we are still working hard with our partners to police the restrictions that remain in place across Wales,” said Superintendent Steve Davies.
“Our officers have worked hard to engage with the public at every opportunity throughout these unprecedented times by explaining what we are doing and why, and encouraging people to make the best choices to protect public health in Wales.
“But where people have clearly flouted the rules we have dealt with them appropriately and issued fines.”
He said officers will continue to conduct stop checks throughout Powys and across the force area this weekend.
In England, people can now travel an unlimited distance for exercise and to access so-called ‘beauty spots’.
But the Welsh Government has said people must remain local – ideally not travelling further than five miles from their home – for exercise or limited leisure pursuits, and this also applies to anyone travelling across the border.
Wales’ three national parks – which include popular sites such as Snowdon, the Elan valley and the Pembrokeshire coast – currently remain closed to the public, as do all National Trust car parks and properties.
The latest Welsh Government advice is available at gov.wales/coronavirus.
Forestry fire near Rhos, Llandysul, is believed to have been started deliberately
On Sunday, 31st May 2020 at 08:57pm, Mid and West Wales Fire and Rescue Service (MAWWFRS) were called to a forestry fire near Rhos, Llandysul. Crews from Llandysul, Newcastle Emlyn, Carmarthen and Tumble have attended this incident.
Approximately 210 hectares of various sized spruce trees and shrubland have been destroyed by the fire.
The resources deployed to fight the fire have included a helicopter, drone, 45mm jets, five hose reel jets, a fogging unit, wildfire blowers and beaters.
The main fire has been extinguished, however, due to the dry conditions, there are a number of local hotspots that remain, and the affected land will continue to smoulder for several days.
A crew from Llandysul is currently at the scene damping down hotspots and inspecting the area.
The fire is believed to have been lit deliberately and is being investigated by the Police and Fire Service.
Station Manager Richard Vaughan-Williams, Arson Reduction Manager for MAWWFRS, said:
“Unfortunately, we have seen far too many large wildfires already this year. Not only do they have a significant ecological and financial impact, but also put a strain on our fire and rescue resources.
For the firefighters, they are very difficult to deal with due to terrain and accessibility. The extreme temperatures and longer travel distances carrying equipment make working conditions even harder.
This incident has seen multiple crews detained over several days meaning appliances must travel from further afield to attend other emergencies in the area. This is all at a time that we are trying to limit exposure between crews during the pandemic phase.
At this incident, we have again seen various ages of forestry, habitats and wildlife destroyed as a consequence of fire which is suspected to have been started deliberately.”
Sergeant Delme Jones, of the local neighbourhood policing team, Dyfed-Powys Police, said:
“Fires such as this pose a real threat to community safety. Fires are unpredictable – this one alone has damaged land the size of 400 football pitches – and also have a devastating environmental impact, damaging both wildlife and the trees themselves, some which take up to 50 years to fully mature.
“The Neighbourhood Policing Team is working closely with the fire to investigate this fire and identify those responsible. Both agencies will be in the local community over the coming days to make enquiries and offer reassurance and advice.”
Crisis masterclasses for Welsh food & drink producers
THE COVID-19 pandemic has particularly hit the food and drink sector. But Welsh producers will get expert advice on coping with the current situation at two special marketing masterclass webinars later this month.
The ‘TUCK IN – Marketing in a Crisis’ webinars will be held on June 9 and June 16.
Organised by the Food and Drink Wales Industry Board and the Fine Food Cluster, the ‘TUCK IN’ masterclasses bring together a wealth of expertise and experience from across the marketing spectrum.
Previous masterclasses have been very well received by producers, and there has been a tremendous response to the forthcoming webinars, which will be conducted via Zoom.
The Fine Food Cluster is a business-led development programme supported by the Welsh Government and facilitated by Cywain.
Fine Food Cluster Lead, Sioned Best, said “Food and drink brands need to be incredibly reactive and on top of how the market is changing in order to pivot their strategy, survive this period and thrive the other side. TUCK IN is all about brands sharing their experiences of how they have done and continue to do just this.”
Speakers will share their marketing expertise, along with experiences of how COVID-19 has impacted on businesses and brands.
Master of Ceremonies will be Jim Cregan, founder of one of the UK’s most loved coffee brands – Jimmy’s Iced Coffee. What began 10 years ago as a café backroom experiment has grown into a brand that is stocked by multiple retailers and wholesalers nationwide.
He said, “The show must go on is the order of the day for ‘TUCK IN’ this year.
COVID won’t stop us from producing and delivering an awesome day of stories and insight from some great companies.
“It’s my third event, and I’m really looking forward to being this year’s MC, it’ll be interesting to work it digital style, but we love a challenge! Let’s do this.”
Also among the keynote speakers are Cathy Capelin of Kantar Worldpanel, Scott James founder and director of Coaltown Coffee, and Pip Murry founder of Pip & Nut.
Joining them are Sophie Higgins, head of marketing for HIPPEAS Snacks, Abergavenny Fine Foods commercial director, Bryson Craske, and Jubel co-founder Jesse Wilson.
Alison Lea-Wilson director of the Anglesey Sea Salt Company and chair of the Fine Food Cluster said, “TUCK IN 2019 was motivating and enjoyable, and brought companies of all sizes together in a day of sharing information, tips, and ideas.
“I know how much work the team at Menter a Busnes has put into organising it for 2020, and I’m so pleased these two days will be going ahead despite COVID-19.
“The food and drink sector is crucial to the Welsh economy, and all parties who have made TUCK IN possible should be commended for their continued support.
“With technology’s help, we will be able to share inspirational speakers’ stories to help us get through – and even thrive – in these extraordinary times.
“I hope the producers who join the TUCK IN days will be heartened by the encouragement and support available to help our great businesses meet the challenges of this turbulent world.”
Andy Richardson, chair of the Food and Drink Industry Board for Wales said, “We have to recognise the situation we are in, that the COVID-19 crisis is a significant disruption for many businesses. The effect has been varied, depending on end customers. Still, there is a common thread – that the indications show that consumer buying behaviour and what they value may have changed potentially forever.”
“Perception is reality, and we need to constantly think about how we present our products and food and drink businesses to demonstrate we are in step with these changes. We have to remain connected to existing customers, while also looking at the opportunities of gaining new business where COVID -19 has been the catalyst for change.”
Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs, said, “I am very pleased that a valuable resource such as TUCK IN is available to bring Welsh food and drink businesses together at this challenging time.
“The array of targeted advice from experts at the heart of the food and drink industry will, I am sure, help producers to weather the current situation and to focus positively on the future.”
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