MORE than half (58%) of Welsh consumers did not know if any of the items of their Christmas dinner last year were produced in Wales, according to a new survey commissioned by NFU Cymru.
The findings of the survey, conducted by YouGov, show that only 18% of Welsh consumers had Welsh turkey for Christmas dinner in 2016, while only 29% ate Welsh potatoes.
The survey did, however, show that shoppers recognise the hallmarks of Welsh produce. The findings show that consumers associate Welsh produce with quality (78%), high production standards (66%), high environmental standards (59%) and good value for money (53%).
In a bid to encourage more shoppers to buy more Welsh during the festive period this year, NFU Cymru has launched a new ‘Proud to Produce Your Christmas’ campaign at this year’s Royal Welsh Winter Fair, highlighting the role that Welsh farmers and growers play in producing the ingredients of a traditional Christmas dinner. The initiative aims to underline that it is possible to source the staple items of a traditional Christmas meal here in Wales, while also encouraging the public to support the Welsh food and farming sector by buying Welsh produce for their Christmas dinner this year.
The campaign features a video of a delicious Welsh Christmas feast and shows some of the producers across Wales who are responsible for producing the ingredients. The video includes turkeys reared in Meirionnydd, potatoes from Pembrokeshire, Brussel sprouts grown in Monmouthshire and pigs in blankets produced in Clwyd. The short film also highlights that PGI Welsh Lamb and Beef are also enjoyed in homes throughout Wales during the festive season as an alternative to traditional Christmas fayre.
NFU Cymru President Stephen James said: “Food and drink play an important role in bringing people together during the festive season and Welsh farmers are proud to play their part by producing world-class produce for your Christmas dinner. This is a potentially prosperous period for the food and drink industry here in Wales, but it’s clear from the findings of our survey work this is an opportunity that isn’t being fully capitalised on. There’s a role for all of us in raising the profile of Welsh produce to shoppers in the lead up to the festive period and encouraging more people to prioritise Welsh food and drink when it comes to sourcing the ingredients for their festive meal.
“The Royal Welsh Winter Fair is home to some of the best food and drink producers that Wales has to offer, so the event provides the perfect opportunity for us to launch our ‘Proud to Produce Your Christmas’ campaign to help drive a rise in the number of people sourcing Welsh for their meals over the festive period.
“Our campaign highlights that consumers do not need to look further afield to construct their festive feast – all of the ingredients are available right on their doorstep in Wales. We are proud that so many consumers associate Welsh produce with quality, good value for money and high production standards. We hope that by underlining the link between producers in Wales and the food they produce, more people will prioritise Welsh this Christmas and support our hardworking Welsh farmers and growers in the process.
“The ‘Proud to Produce Your Christmas’ video underlines how easy it is to source the ingredients for a wholesome, delicious festive feast that’s grown and reared here in Wales. I hope this video inspires more people to have a Welsh Christmas in 2017.”
First Minister to address FUW’s AGM
THE FARMERS’ UNION OF WALES is looking forward to welcome First Minister Carwyn Jones as the keynote speaker at its annual general meeting, which is taking place on Monday, June 18, at the William Davies Suite, IBERS in Aberystwyth.
The event is due to start at 1:30pm with a warm welcome from FUW President Glyn Roberts, which will be followed by a question and answer session on Brexit and #FarmingMatters.
Speaking ahead of the AGM, Glyn Roberts said: “We look forward to welcoming the First Minister to our AGM, which is likely to be his last engagement with the FUW in his current role.
“It promises to be a great afternoon of farming matters discussions, with a strong focus on agriculture in Wales post-Brexit, as well as #FairFarmFunding and I hope to see many of you there.
“And as is tradition we will also be revealing the winners of the FUW Owen Slaymaker Award, FUW New Members Award, and the FUW Long Service Award, in addition to a variety of FUW Insurance Services awards.”
Manifesto sets Brexit agenda
LEADERS of over 100 organisations from across the nation’s food supply chain have put their names to a manifesto setting out the key principles that can help ensure Brexit is a success for the supply of food in the UK.
The UK Food Supply Chain Manifesto, has been drawn up by organisations representing farmers producing the raw ingredients and their suppliers, right through to manufacturers and retailers. It sets out the need for positive outcomes on trade, labour, regulation and domestic agricultural policy.
With little more than 10 months to go before Brexit, the manifesto emphasises the importance of ensuring our departure from the EU does not undermine the food production and supply sectors in the UK.
The manifesto has been sent to the Prime Minister by NFU President Minette Batters on behalf of the signatories, as well as other key cabinet ministers.
Mrs Batters said: “Today we are presenting a united voice as a food and farming sector worth at least £112bn to the UK economy and employing around 4 million people; a food and farming sector that meets 61% of the nation’s food needs with high-welfare, traceable and affordable food; a food and farming sector that cares for three-quarters of the iconic countryside, that, in turn, delivers over £21bn in tourism back to our economy.
“In the manifesto we warn, as a collective, that a Brexit that fails to champion UK food producers, and the businesses that rely on them, will be bad for the country’s landscape, the economy and critically our society. Conversely, if we get this right, we can all contribute to making Brexit a success for producers, food businesses and the British public, improving productivity, creating jobs and establishing a more sustainable food supply system.
“When it comes to the nation’s ability to produce food, we believe it is critical that the different elements of Brexit are carefully considered by all Government departments – including the Prime Minister who has herself spoken about the importance of supporting our sector through Brexit in recent days.
“As we enter this critical period in the Brexit negotiations, the signatories to this manifesto will be looking to Government to ensure its objectives are aligned with ours to ensure British food production – something of which every person in this country enjoys the benefits – gets the best possible deal post-Brexit.”
One key objective in the manifesto appears likely to run headlong into so-called ‘red lines’ set by the most enthusiastic of Parliamentary Brexiteers, who appear happy to countenance a future for food and farming in which small farms and the rural enterprises which depend on them are swept away in a torrent of chlorinated chicken and hormone-treated beef.
The report states: ‘The UK and the EU27 will continue to be each other’s most important trading markets in food and drink. In 2016, 60% of UK exports and 70% of UK imports in food, feed and drink were with countries in the EU.
‘Working towards a mutually beneficial trade agreement is a clear priority for the UK food supply chain, one which guarantees tariff-free trade and with as limited a number of non-tariff restrictions as possible. It is imperative that the EU and UK reach an agreement that maintains continuity in existing trade arrangements as far as possible, including the avoidance of a hard border in Northern Ireland’.
Avian Influenza Prevention Zone ends
CABINET SECRETARY for Energy, Planning and Rural Affairs Lesley Griffiths has confirmed that the All Wales Avian Influenza Prevention Zone will be lifted with effect from Friday, May 25.
The Cabinet Secretary has taken this decision based on an updated veterinary risk assessment conducted by the Animal and Plant Health Agency (APHA) which found the risk of incursion from wild birds has reduced from High to Low. Similarly, the risk to poultry is also Low.
The Prevention Zone was introduced on January 25 to mitigate the risk of infection following three separate findings in England of Highly Pathogenic Avian Influenza H5N6 in Wild Birds.
In Wales, there has been only one finding in a wild bird this year. There have been no cases of H5N6 avian influenza in poultry in the UK this year and the poultry sector retains its OIE disease free status.
Cabinet Secretary said: “In January, I took action and declared the whole of Wales an Avian Influenza Prevention Zone in response to Highly Pathogenic Avian Influenza H5N6 findings in England. This was a precautionary measure to minimise the risk of infection to poultry here in Wales.
“We have since been monitoring the situation closely and the latest risk assessment by APHA has concluded that the risk has reduced from High to Low for wild birds and the risk to poultry is also Low.
“Based on this evidence-based veterinary advice I am pleased to announce that the current All Wales Avian Influenza Prevention Zone will come to an end with immediate effect. Whilst this is welcome news it is important to remember avian influenza remains a constant and real threat to our poultry and other captive birds.”
Chief Veterinary Officer for Wales, Christianne Glossop added: “I cannot stress enough the need for all keepers of poultry and other captive birds to remain vigilant for signs of the disease and to continue to practice the very highest levels of biosecurity.
“If anyone suspects disease they should contact the Animal and Plant Health Agency immediately. Also, we can all play a part in supporting the ongoing surveillance by reporting any findings of dead wild birds to the GB helpline.
“I would also like to remind all poultry keepers with 50 birds or more they must register their flocks on the Poultry Register and strongly encourage all poultry keepers, including those with fewer than 50 birds, to register. This will ensure they can be contacted immediately, via email or text update, in an avian disease outbreak, enabling them to protect their flock at the earliest opportunity and minimise the spread of infection.”
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